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Marketing & Promotion Plan |
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A comprehensive marketing and promotion campaign has been set with over 7 million baht (US$ 230,000)
budget to continuously and aggressively promote the show, both exhibitors and visitors, in Thailand
and overseas. This includes 10-nation ASEAN, India, Hong Kong, Taiwan, South Korea, Japan, Middle East,
Australia, New Zealand, Europe and the United States.
They include : |
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In Thailand
 Extensive advertisements and PR in newspapers and magazines.
Over 15 Radio stations nationwide.Show web sites and web links.
Show Preview : direct mail to more than 50,000 database visitors from previous years
E-letter and E-Newsletter invitations.
E-Marketing on various web sites.
Press Releases / Press Conference.
Overseas
Aggressive advertisements in magazines.
- Web sites and web links.
- Brochures through Office of Thailand Trade Representative.
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